Chapter+7+Exercises

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media type="custom" key="18665948" Case Study: 1)
 * it was created by a well-known entrepreneur
 * it had luxury boxes
 * it hosted Lakers games, Clippers games, a WNBA team, the Kings hockey club, an arena football team, concerts, and other events

2) There is a big challenge promoting and hosting soccer because according to the book, there are not a lot of fans of soccer in the United States. The Los Angeles Galaxy would need to find a good marketing director who can target the people who don't really like soccer and change their minds.

Ethics and Issues: No, it does not seem like a very fair policy to Olympic city hopefuls. Just because a city isn't that popular doesn't mean it can win a bid without receiving bribes. It's very unfair that only some cities get to participate in this. I don't think it will prevent bribery in the future because I'm sure they'd find a different way to bribe them.

Hot Property: 1) Wes Westley's goals for SMG were to achieve record earnings every year, to integrate the new acquisitions into the SMG fold, to add more accounts to the roster, and to help employees advance within the company. 2) You can tell when a venue is well managed when it earns a lot of money and keeps setting and reaching their goals.

Quick Check: 1) Organized sports fall into two categories-amateur sports and professional sports. 2) Three types of amateur sports are youth sports, high school sports, and college sports. 3) Two types of recreation are commercial recreation and public recreation.

Profiles in Hospitality: The Kutztown Folklife Festival would be considered a hallmark event. It says Mardi Gras is a hallmark event and that is a festival so this festival is also a hallmark event. It is also a local event that occurs annually.

Case Study: AEG's business relates to hospitality and tourism because he targets his products towards people and tries to accomodate their needs. Some jobs that could be available at AEG are marketing director, PR facility director, event director, booking director, operations director, box office director, and a concession manager.

Quick Check: 1) Four types of events are political events, cultural events, military events, and mega-events. 2) Social events, meetings, and corporate events sponsor events. 3) The categories of the entertainment industry are music, television, movies, radio, and performing arts.