Chapter+4+Exercises

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Case Study - Desert Chic: The Ballantines Original is a mid-price hotel. It says the hotel is stylish but affordable so I think that it would be considered a midscale hotel. They also have more rooms, amenities, and food-and-beverage options than budget hotels. The Ballantines Hotel attracts families as guests, not business travelers. They have lots of themes in the hotel which may draw kids to the hotel.

Ethics and Issues: I do think it's ethical for hotels to use water if it is in fountains, pools, or sprinkler systems. However, I think it is a waste of water to use a lot of it on a golf course, especially in water conservation areas. If they are trying to save water, then they should not be wasting it on golf courses when there are more important things to be using the water for. Obviously water has to be used in pools and fountains and things like that, but irrigating golf courses with it seems wasteful to me.

Hot Property: The Madonna Inn is very unique. It is painted very bright colors and each of the rooms have a different theme. For example, there are rooms with themes relating to a caveman's lair, a Swiss chalet, and a jungle-rock room and a safari room. If I were designing a hotel, it would not look like The Madonna Inn. I would design a more relaxed hotel with just a calm theme.

World Market: Treetops is very successful for a couple reasons. First of all, it makes the people staying there feel like they are actually a part of the wildlife. It makes the guests feel like they actually live there because it is nestled in a tree. It is not like a regular hotel but it still offers many of the things that normal hotels offer, like dining arrangements. Treetops is very successful because it makes the guests feel like they are part of the wildlife.

Quick Check: 1) Three different types of hotel properties are bed-and-breakfasts, spas, and boutique hotels. 2) The two categories of hotel guests are business and leisure guests. 3) Three factors that can determine the price of a room are the location of the hotel/room, the length of the stay, and the amenities the hotel has to offer.

Electronic Channel: The Boston Park Plaza Hotel: -pets are allowed -restaurants in the hotel -they have many amenities -there is a parking garage -different sports to choose from -costs $251- $349 per night

Holiday Inn Express Boston: -only has one restaurant on site -needs updating -costs $172-$182 per night

Four Seasons Boston -five rooms available -total number of rooms is 273 -there is a spa -in-room dining available 24 hours a day -costs $395-$695 per night

Tech Notes: Pros: -guests can register themselves -cuts costs by reducing customer-service staff

Cons: -many guests who are not business travelers do not understand how to use them

Profiles in History: Sales training may be important for a hospitality consultant. People with these jobs need to provide tools to sales associates that might not be available to them otherwise.

Quick Check: 1) The three functions of the front office is to sell rooms, maintain accounts, and provide guest services. 2) Three uniformed-services positions are the bell staff, the valet staff, and the concierge. 3) Line employees are in daily contact with the guests. They are considered front-of-the-house employees. Staff employees support the front of the house. They do not interact much with the guests.

School-Based Learning -- Math Boston Marriot Long Wharf: $299.00 a night, 4/4/12-4/5/12 Hyatt Regency Boston: $259.00 a night, 4/4/12-4/5/12