Chapter+5+Exercises

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media type="custom" key="16311132" Case Study: REI Adventures was created when REI discovered that its customers wanted the best equipment as well as the best experiences. The adventure vacations include hiking the Swiss Alps, cycling from Vienna to Prague, and paddling the islands around Vancouver. Before REI created REI Adventures, the creators Lloyd and Mary Anderson were already experienced in the same types of adventure vacations. This is very helpful since they are trying to market these types of things in REI's tourism business.

Ethics and Issues: Yes, I do think travel and tourism businesses should be required to accommodate travelers with disabilities. Just because someone has a disability, it doesn't mean they should have to miss out on the fun of traveling. Everyone should be treated equally and should have the opportunity to experience the same things as people who are not disabled. Also, like the Getting Everyone There information said, it would boost revenue for this market a lot.

Profiles in Hospitality: Cynthia Billette is the operator of Columbia Crossroads, which is a tour agency. Cynthia plans tours for small groups, corporate events, and conventions in the Pacific Northwest.

Quick Check: 1. Three factors that contribute to the growth of tourism are dual family incomes, baby boomers, and the internet. 2. Two reasons that people travel are business and leisure. 3. Three types of package tours are independent tours, hosted tours, and escorted or guided tours.

Hot Property: Carnival Cruise Lines broadened its appeal by charging less than its competitors and targeting the young travelers looking for fun instead of the older, wealthier travelers. It also advertised the cruise line with upbeat television commercials and created special programs to satisfy different kinds of travelers, such as golf fans, spa lovers, and dieters. I would want a lot of events on a cruise ship to stay busy such as active games and sports and things like that.

Case Study: REI might appeal to beginning adventurers because of the added options and accommodations that also appear to experienced mountaineers. These include rafting and cycling and they are led by experts for all different skill levels. Accommodations can also be economical or deluxe. REI would arrange trips for families and private groups they would want to make sure that the groups of people felt as if they weren't doing everything by themselves. It might make the customers feel better to have other people doing these activities with them, especially if they are trying something new for the first time.

Quick Check: 1. Three significant events that affected the airline industry are the Wright brothers' first successful airplane flight in 1903, the start of passenger services on airplanes traveling short distances in 1919, and Charles Lindbergh crossing the Atlantic Ocean in 1927 which was the first long-distance air travel. 2. Three forms of ground transportation are trains, cars, and buses. 3. The five factors that affect the price of a ship cruise are the ship, the season of sailing, the length of the stay, the cabin location, and the itinerary.

Internet Activity: The world's first practical airplane was built by the Wright Brothers in 1905. In Dayton, you can visit The Wright Cycle Company complex, the Hoover Block, and the Huffman Prairie Flying Field.